Voice Search Changed Everything About Mobile SEO
We sat down with Lisa Chen, who runs a local bakery chain, to talk about how voice search completely rewired her mobile SEO strategy.
Read full postMobile SEO Insights
Practical perspectives on optimizing for mobile search, based on real testing and experience with different approaches.
Getting Into Position Zero Without Losing Your Mind
Mark Rodriguez runs a plumbing supply company and accidentally discovered how featured snippets became his biggest traffic source.
Read full post
The Three Second Rule That Cost Her Customers
Jennifer Walsh owns an online vintage clothing store and discovered her mobile page speed was quietly killing sales.
Read full postWhat I've learned about mobile search
After years of testing different approaches, I've found that mobile SEO isn't just about making things smaller. It's about understanding how people actually use their phones to search, what they're looking for in those moments, and how search engines interpret mobile behavior differently.
Speed matters more
Mobile users abandon slow sites faster. A 2-second delay can mean losing half your visitors before they see anything.
Context changes intent
Someone searching on their phone often has different needs than desktop users. Location, time of day, and urgency all shift what they're actually looking for.
Technical details compound
Small issues like render-blocking resources or oversized images become major problems on mobile networks and older devices.
63% Mobile search traffic
2.5s Avg mobile load time
47% Users expect sub-2s
85% Prefer mobile sites
Want more detailed analysis?
I share deeper breakdowns of mobile SEO strategies, including specific tests I've run and what actually moved the needle for different types of sites.