Voice Search Changed Everything About Mobile SEO
We sat down with Lisa Chen, who runs a local bakery chain, to talk about how voice search completely rewired her mobile SEO strategy.
Continue reading →Where Mobile Search Gets Real
No fluff. No surface-level takes. Just sharp analysis on what actually moves the needle in mobile SEO — from Core Web Vitals fixes that work to ranking patterns you won't find in the documentation.
Getting Into Position Zero Without Losing Your Mind
Mark Rodriguez runs a plumbing supply company and accidentally discovered how featured snippets became his biggest traffic source.
Continue reading →What Else Lives Here
Technical Audits
Diagnosing crawl budget waste, indexation quirks, and rendering issues that kill mobile rankings before they start.
Performance Deep Dives
Core Web Vitals beyond the basics — real fixes for LCP lag, CLS glitches, and INP bottlenecks that Google actually penalizes.
UX for Search
How tap targets, viewport handling, and mobile layout patterns affect both user behavior and algorithmic treatment.
Algorithm Observations
Tracking mobile-first indexing shifts, passage ranking behaviors, and SERP feature patterns that change how mobile results work.
Publishing Schedule
New analysis drops Tuesday and Friday mornings — timed for when you're planning your week or wrapping tasks before the weekend. Each piece takes 6–8 minutes to read and focuses on one specific mobile SEO challenge.
Upcoming topics include JavaScript rendering myths, mobile pagination strategies that preserve link equity, and viewport configuration mistakes that tank mobile usability scores. Every post includes tested examples and actionable takeaways you can implement the same day.
Make This Part of Your Workflow
Mobile SEO changes faster than most documentation updates. Subscribe to get each post when it publishes — no digest emails, no weekly roundups, just the analysis as it's written.
You'll build a reference library of specific solutions: how to fix viewport misconfiguration, why certain lazy loading implementations break indexing, which AMP alternatives actually improve rankings.
Browse All PostsWeekly Deep Dive
Every Tuesday: comprehensive technical analysis of one mobile SEO challenge with code examples and testing methodology.
Friday Quick Fix
Shorter Friday posts tackle one specific mobile optimization — fix it in under an hour with step-by-step implementation.
Monthly Infographic
Visual breakdowns of mobile ranking factors, Core Web Vitals benchmarks, and SERP feature distribution across device types.
Who Writes This
Simone Krauße spent seven years fixing mobile search problems for e-commerce platforms that couldn't afford ranking drops. After debugging thousands of indexation failures, render blocking issues, and viewport disasters, the patterns became clear.
Now that experience gets documented here — the troubleshooting approach that worked across hundreds of sites, the testing methodology that caught problems Google Search Console missed, and the performance optimization sequence that consistently improved mobile rankings.
Read full background →Site Sections
Full Post Archive
Every published piece of mobile SEO analysis, organized by topic and date. Filter by technical focus or business impact.
Visual Breakdowns
Charts, diagrams, and visual references for Core Web Vitals thresholds, mobile ranking factors, and SERP feature patterns.
Why This Exists
The thinking behind this site — what mobile SEO content was missing and why these specific topics get priority.
Author Background
Where the experience comes from — projects worked, problems solved, and methodology developed over seven years in mobile search.